Want to know how your brand is being received by your potential customer? It's easy to keep your pulse on public sentiment surrounding your business by simply monitoring chatter on social media. Lots of paid social tracking tools are available to track mentions of your business or brand on Social media sites like Twitter, Facebook or Google - but there is a free and easy way to do it provided by the sites themselves, no special social tracking tools required!
Twitter and Facebook's search bars can provide info on who is searching for or mentioning your brand and is a powerful, free social tracking tool. Simply type the term into the bar and see what pops up. You can also interact with people that are mentioning your business or brand. On Google you can set up alerts for your brand and get email alerts when it is mentioned.
Lastly , you can monitor your competition as well and see how they are perceived in the public. This can give you some good insight about your own social media perception as well. Above all, if you come across negative comments be sure to nip them in the bud, off social media. Invite the poster off social media ( to a call or email address) to address the issue in a professional way, out of the public eye.
Be sure to monitor your brand to stay in touch with your customer and to nip any negativity on social in the bud and protect your brand image.
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