Losing position in the SERPs - is your SEO at fault?

Do you check your Alexa score monthly ( or weekly) are you seeing the dreaded RED BOX ?  You're losing traffic to your blog and probably SERP position as well.  You think you are up to date with Panda but your blog is getting mauled in Google?  You, or that overpaid person you have doing your SEO  for you, is doing something wrong.  So what steps should you take to stem the SEO bleeding and turn your red box green ?

Analysis : When was the last time you compared month to month traffic across a year?  For example tracking your visitors July 2012 vs July 2013 - are things changing, how are they changing? did you used to get a lot of traffic from Google , another blog, Social media ?  Knowledge is power .  You wont know what to change if you don't know what is wrong.

Diversification :  A lot of you are taking a beating from Panada because your larger sources of traffic are now deemed "spammy"  some have even closed shop .  Bye, Bye visitors, bye , bye.  If you have a lifestyle blog you CAN NOT depend on reliable traffic from other blogger websites.  Blogs come and go and if you are getting more than 10% of any traffic from one source that is not a search engine you need to diversify.  Losing 10% of your traffic overnight would hurt your blog , wouldn't it?  Reach out to a larger network of bloggers, websites , research those keywords ,  write better SEO optimized content and learn to promote it properly. Also remember this, Google isn't the only game in town.  Do you think being on the first page of Bing for all your keywords you are trying to impress Google with wouldn't earn you plenty of traffic?

Education :  Do you REALLY understand how the Search Engine Algorithms work, does your SEO "expert" ?   Keep abreast of all the changes , not only in Google but Bing  as well.  If you have someone else handling your SEO make sure they are consistently showing you the results of their efforts , just like 7th grade math class - make them show their work.  Be sure they aren't relying on Black hat techniques to temporarily boost your rank only to have Google and the other search engines banish you to SERP purgatory - you are ultimately responsible for your SEO.


Whatever you do don't play the victim and blame the Panda.  There is plenty you can do on your own to improve your SEO and your search engine position.  However if you need SEO or SEM help for your blog visit us on
Bloom Blogs 
or
Bloom Loyalty 

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