Just like any small business there comes a time ( hopefully) where a blogger needs to find some help with their blog because their blog ( business) has grown. Usually they use Facebook or other social media sites for referrals from fellow bloggers for assistants and their experiences run the gamut from fabulous to downright frightful. At some point there may be so many balls in the air that managing your blog, and growing list of freelance employees, that something or someone is going to drop. When you reach that point it may be time to consider hiring a blog manager.
Who needs a blog manager and why ?
Blogging is not that old of a pastime or career and it is safe to say that seriously lucrative blogging has only been going on since the early 2000's . As the blogging field grew so did the need for Blog Managers. Some people may be surprised to know that many posts from their favorite bloggers are not the original work of the OB ( original Blogger - it sounded better than the BO - Blog Owner ) and that a small army of ghost bloggers or contributors create the content the readers subscribe to . Aside from creating good content the blog owner has to promote that content across social media and then try to sell advertising space on their site. Let's not even talk about SEO and blog design - that's an incredible amount of hats to wear....
1. Blogger
2. Social Media manager
3. Marketer
4. Web Designer
5.Search engine marketer
6.Sales
7. Project manager
8. Secretary
With a blog manager instead of an army of freelancers you can refocus yourself on what you enjoyed about blogging in the first place. A lot of burnout occurs among bloggers because the freedom and enjoyment they got from blogging as a pastime is replaced by the burden of professionally blogging. A blog manager can relieve some or all of the burdens and responsibility of blogging and grease the wheels of your blog to see what works well and what doesn't.
What to look for in a blog manager
A good blog manager will work closely with the blogger to maintain the feel of the blog and align themselves with the blogger's vision while alleviating the stress that can come with a professional blog. Blog managers may also have connections in the blogging, advertising and marketing world which will open up additional income streams and marketing opportunities for the blogger.
Instead of the OB having to manage contributors, designers , advertisers etc.. they utilize the Blog Managers skills in project management and act as the final authority on all blog decisions. Blog management can be very affordable and sometimes even more lucrative for the OB . some Blog Managers work by the hour where others offer monthly contracts or a la carte services . Be sure that the Manager has a good reputation among bloggers and can bring something to the table such as an expertise in design, seo, writing etc.. that makes the expense of hiring a blog manager worth it. The lesson is not to wait until you or your blog "drops" look into hiring help before your blog grows beyond your control.
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